Taking control: What motivates men to change their drinking?
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What motivates men to change their drinking, and how are attitudes to being alcohol-free shifting across generations?
Men experience significantly more problems than women in relation to alcohol consumption. But communities like Club Soda are often centred on the experiences of women. So where are the men? And how do they want to change their relationship with alcohol? Our report explores men’s motivations for change, and reveals a generational shift towards being alcohol-free.